https://madisonfitzgerald.ca/home daily 1.0 2021-05-03 https://madisonfitzgerald.ca/new-page daily 0.75 2021-04-12 https://madisonfitzgerald.ca/pod daily 0.75 2021-04-30 https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/608c5c05bf4d4f58afcdabdc/1619811370852/4.+Brand+Values+Page+1.png Pod https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/608c6fa9c8d8814968cb2948/1619816632515/10.+envisioned+future.jpg Pod https://madisonfitzgerald.ca/work daily 0.75 2021-05-03 https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/60901593f4b23b060f008003/1620055471911/pod+cover.png Work https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/609013ee959765526398ad4d/1620055469625/fleursdefitzcover.png Work https://madisonfitzgerald.ca/portfolio daily 0.75 2020-05-11 https://madisonfitzgerald.ca/portfolio/gillette monthly 0.5 2020-01-25 https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2bbd2786eb9b2324a9b288/1588994754386/gilletteheader.png Portfolio - Gillette https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2bbe54d455646409c5db3b/1588994754394/outofhomebanner.png Portfolio - Gillette https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2bbf3186eb9b2324a9f8e4/1588994754397/socialbanner.jpg Portfolio - Gillette https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b585de88d252366d216a3/1579926201677/gillettedocuseriesmockup1+copy.png Portfolio - Gillette https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b5a41baca305a9b8377b7/1579904753476/gillette.ownedyoutubehomepage+copy.png Portfolio - Gillette - The Real Men Diaries Docuseries Six seconds to three hours of men just being men. Available on YouTube, the series brings the campaign’s posters to life, documenting the fascinating private lives of modern men. https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b5ea52f9ad9725dd59578/1579904753482/gilletteyoutubeclips2+copy.png Portfolio - Gillette - Also featured as 6 second paid YouTube spots. With no context and no button to skip, The Real Men Diaries Docuseries ads create intrigue and creative personification of the rest of the campaign. https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b62373137c7788f2d1c6f/1579904753485/Untitled-4.jpg Portfolio - Gillette https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b648a0ae65b7ec7147b1b/1579904753491/gillettewebsitemockup3+copy.png Portfolio - Gillette https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b6464e88d252366d50c80/1579904753488/gillettewebsitemockup1+copy.png Portfolio - Gillette https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b64b0afedbe4704544a84/1579904753494/gillettewebsitemockup7+copy.png Portfolio - Gillette https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b67e892071f435ae87e1c/1579904753497/pressmentionsmockup2+copy.png Portfolio - Gillette - “Gillette’s New Docuseries Has Us Watching Hours of Men in Their Natural Environments (and Underwear)” - GQ https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b68b906257268f1a94f5d/1579904753500/pressmentionsmockup3+copy.png Portfolio - Gillette - “11 Times Gillette’s New Campaign Got Me More Than I Get Myself” - BuzzFeed https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b697892071f435ae8d730/1579904753503/pressmentionsmockup4+copy.png Portfolio - Gillette - “Gillette’s The Real Men Diaries Campaign is Talking to its Target in Union Station’s Man-Only Zone: The Men’s Room” - Toronto Life https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b69fb3137c7788f2ef702/1579904753506/pressmentionsmockup1+copy.png Portfolio - Gillette https://madisonfitzgerald.ca/portfolio/labatt-blue monthly 0.5 2020-05-11 https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5eb840760e4d61663a022e71/1589169989182/website_bluetransitposter.png Portfolio - Labatt Blue Transit Poster https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5eb8c68ad4d3cc5898027744/1589168744600/sidebysidestory.jpg Portfolio - Labatt Blue Paid Instagram Stories These shots from the video capture the moment when a grasped Blue turns a summer scene winter cold (but it’s okay, you can handle it — you’re Canadian!) https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5eb8cd97181d7d1aa6c56f2c/1589172140965/contestwebsitehomepage-2.png Portfolio - Labatt Blue Online Contest https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5eb8ded095662464af0d79e4/1589174088789/contestwebsite_4-2.png Portfolio - Labatt Blue - Win big, wear small. If you spin a speedo, you win the grand prize! https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8dcc49f56f9201f103062/5eb8dcee9f56f9201f103595/1589173544602/contestwebsite.2-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8476cb2acbe6aa4e6eb9f/5eb8bfae2ffa577e027a2251/1589167263884/igsmu1-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8476cb2acbe6aa4e6eb9f/5eb8bfb498232c36f5f064dc/1589166345013/igsmu2-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8476cb2acbe6aa4e6eb9f/5eb8bfb9257cac76594a85e4/1589166358504/igsmu3-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8476cb2acbe6aa4e6eb9f/5eb8bfbcc673416ea8918d04/1589166385362/igsmu4-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8476cb2acbe6aa4e6eb9f/5eb8bfc395662464af0a36c1/1589166393130/igsmu5-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8476cb2acbe6aa4e6eb9f/5eb8bfc9216a8c218b55ac10/1589166403717/igsmu6-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8476cb2acbe6aa4e6eb9f/5eb8c0d306715c555844cc29/1589166452700/igsmu10-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8d6d4f37be845ff80e887/5eb8d701b2acbe6aa4f90cec/1589172119752/contestwebsite_-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8d6d4f37be845ff80e887/5eb8d70c3e021120eb5d1f14/1589172152378/contestwebsite_2-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8dcc49f56f9201f103062/5eb8dce81be4671645f86854/1589173672201/contestwebsite.-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8dfff70a7166eaee7b6dc/5eb8e00fc353530f49dea638/1589174378982/contestwebsiteBIGPRIZE.2-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8e266257cac76594def72/5eb8e277f37be845ff81da44/1589175022016/LabattIheader_bleed.jpg Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8d6d4f37be845ff80e887/5eb8da181be4671645f82747/1589172939093/contestwebsite_5-2.png Portfolio - Labatt Blue https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8d6d4f37be845ff80e887/5eb8da1ee978e8527608575f/1589172941524/contestwebsite.4-2.png Portfolio - Labatt Blue https://madisonfitzgerald.ca/portfolio/martini monthly 0.5 2020-05-11 https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5eb6313440f56e45feac1287/1589033801248/MARTINIheader11.jpg Portfolio - MARTINI https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8eaadea86c135075090c4/5eb8f2fdf37be845ff8320f4/1589179261044/MARTINIMODE_final+1.jpeg Portfolio - MARTINI https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8eaadea86c135075090c4/5eb8f1d28ae91f56992b0b34/1589179128701/MARTINIMODE_final+2.jpeg Portfolio - MARTINI https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8eaadea86c135075090c4/5eb8f2f395662464af0f27e5/1589179278355/MARTINIMODE_final+3.jpeg Portfolio - MARTINI https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8eaadea86c135075090c4/5eb8f1d11be4671645fa3c34/1589179204531/MARTINIMODE_final+4.jpeg Portfolio - MARTINI https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8eaadea86c135075090c4/5eb8f1d179d8322ad15c1cfc/1589179154122/MARTINIMODE_final++5.jpeg Portfolio - MARTINI https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8eaadea86c135075090c4/5eb8f1d1b7a1f3362cda2458/1589179137260/MARTINIMODE_final+6.jpeg Portfolio - MARTINI https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8eaadea86c135075090c4/5eb8f1d179d8322ad15c1cfb/1589179210970/MARTINIMODE_final++7.jpeg Portfolio - MARTINI https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5eb8eaadea86c135075090c4/5eb8f1d03e021120eb5f28cd/1589179148598/Final+Slide+.jpeg Portfolio - MARTINI https://madisonfitzgerald.ca/portfolio/honest-botanicals monthly 0.5 2020-05-11 https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2ba4675172fd540f776c1f/1579918458763/cbd2_dark.png Portfolio - Honest Botanicals https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2ba4d87365c400b3f60d2b/1579918671254/cbd.newspapermockup2.png Portfolio - Honest Botanicals - Primary Medium Full-page ads in Canadian newspapers to target Canada’s older demographics. https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2ba5d345febb404ecbeee7/1579919836171/CBD.001.jpeg Portfolio - Honest Botanicals Newspapers reaching Canadians from St John’s to Whitehorse https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2ba9343219ca449acd80b1/1579919682857/digitalmockup.mac.jpg Portfolio - Honest Botanicals https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2ba96f73a1536c466eb0f9/1579919745477/cbddigital2.png Portfolio - Honest Botanicals https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2ba68e7365c400b3f6472d/1579919117113/bussheltermockup.png Portfolio - Honest Botanicals - Secondary Medium Both subway posters and bus shelter posters to reach a wider audience. Bus shelter ads reach public transit commuters, drivers, and pedestrians as well as Canadians in smaller communities with no subway systems. https://madisonfitzgerald.ca/portfolio/lcbo monthly 0.5 2020-01-26 https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2d0e75e2129124f0348981/1580011165199/hhuih.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2cdf706db1421c546ec730/1579999233191/cover_smallfile.png Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2d18a08de4173c96707ee9/1580013803795/kbgngN.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2cf7466db1421c54727b3a/1580005520264/spread.1.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2cf7adad322f7ef266e731/1580008543945/spread.2.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2cf8c4d455646409ef02d3/1580007754233/spread.3.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2cf4126db1421c5471fb36/1580004803640/flip1.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2cf8b647e55f1b487490bb/1580007730745/spread.4.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2cf9badb9920627bee3820/1580008864121/spread.5.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2cffd88ae9853306e274d5/1580008752917/flip2.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2d06c5f337cc577e8cda75/1580009849918/spread.6.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2d06d686eb9b2324d5130d/1580009921896/spread.7.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2d105b86eb9b2324d66850/1580011767071/spread.8.png Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2d06da8ae9853306e36a39/1580010003207/flip3.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2d0086276e1b3709e6a5bd/1580008825297/spread.9.jpg Portfolio - LCBO https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2c6c768ae9853306c83b71/5e2d08232ce90872b8e377bd/1580010191711/doublemag.jpg Portfolio - LCBO https://madisonfitzgerald.ca/portfolio/johnnie-walker monthly 0.5 2020-05-11 https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2bc39be605b23055e007f5/1579926431484/kjb.kjbo2.jpg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b79045172fd540f707551/1579915958859/WHY.png Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b801ce12f81777bcbb3ba/1579915958862/oag.jpg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2bc6d8db9920627bc5b4ec/1579927269266/lkn.jpg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b7d4766612668acc59c89/1579915958868/marchlikeawoman+copy.png Portfolio - Johnnie Walker - Pre-March Activation Transit Posters Seen in cities hosting a march, and across Canada and the US. Raises awareness for people not attending, and also delivers Johnnie Walker’s message for progression. https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b860f1129d962cb954691/1579915958871/EGRQKJB.jpg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b8464269d3212b9d9a61b/1579915958874/kjb.kjbo.jpg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b84023219ca449ac7d691/1579915958876/fQFG.jpg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b876666612668acc75aba/1579915958879/JOHNNIEWALKERMOCKUP.jpg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/t/5e2b8e2b5172fd540f742439/1579915958882/bn.png Portfolio - Johnnie Walker March Activation Digital Displays Digital displays throughout the march sites that project marcher’s messages in real-time. https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b91871129d962cb973f09/1579915958884/IMG_8067.jpeg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b91965172fd540f74a5d4/1579915958888/marchdigitaldisplay+copy.png Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b91c3b6241d023ac0ed25/1579915958891/marchdigitaldisplay4+copy.png Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b91ca269d3212b9dbe242/1579915958894/IMG_8064.jpeg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b91da3219ca449aca1c81/1579915958897/IMG_8068.jpeg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b921b7365c400b3f33b83/1579915958899/marchdigitaldisplay3+copy.png Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b923d1129d962cb975b36/1579915958902/marchdigitaldisplay5+copy.png Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b924c45febb404ec9246c/1579915958905/IMG_8066.jpeg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b929e7ef3a12a55b51df2/1579915958908/IMG_8063.jpeg Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b92af73a1536c466b7375/1579915958910/marchdigitaldisplay6+copy.png Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b92cb73a1536c466b76ac/1579915958914/marchdigitaldisplay2+copy.png Portfolio - Johnnie Walker https://static1.squarespace.com/static/5e29d6d8ab0e8c4ce7dd5a6e/5e2b8f1d7ef3a12a55b48e98/5e2b92dfe12f81777bcefa32/1579915958916/IMG_8069.jpeg Portfolio - Johnnie Walker